01-11-2016, 01:09 PM | #1 |
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GM invests $500 Million in Lyft
I'm not often a reader of Vanity Fair but I've been struggling to figure out why GM invested $500 Million in the ride sharing company Lyft. Vanity Fair published a story where they interviewed Mary Barra who provided more insight on why GM invested in Lyft. For a link to the report - click here
It appears that one of the attributes that made Lyft more appealing to Barra than Uber is the fact that approximately 30% of Lyft's executives are female - something that's almost unheard of in Silicon Valley. Additionally, Barra indicated that approximately 50% of her senior executives are from outside of the car business and she believes this diversity allows GM to make better decisions. Call me a skeptic, but I'm not sold on the idea that people outside of the car business are required to ensure GM remains competitive and I'm still not sure what GM for their $500 Million investment in Lyft. |
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