05-29-2013, 02:59 PM | #1 |
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Daimler looking to streamline Factory-owned stores in Germany
A Bloomberg report concerning Daimler's plans for their Dealer Network in Germany caught my attention for a number of reasons. (For a link to the report - click here)
Daimler plans to sell, close or consolidate some of their Factory-owned dealerships in Germany because they do not believe the current sales environment for new cars will improve in the near term.Is anyone surprised that Daimler doesn't see a rainbow on the horizon for the European economy? Is anyone surprised that Daimler's Factory-owned stores fail to meet the benchmarks established by their independent dealers? Is anyone surprised that Daimler doesn't want to give up control and adopt a 100% franchise Dealer Network in Germany? |
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