"Imported from Toledo" more t-shirt wars

[steve_biegler]

http://www.autonews.com/article/2011...303289969/1503

I think this dealer had a GREAT idea. Instead of his "business partner" getting on board they slapped his hand.
Just does not make sense to me.

[mr4t60e]

Don't you have to have some sort of brand recognition before you can start worrying about people diluting it?

[possum]

You would think Chrysler would want every Dealer out there to share in this "theme", and have a nationwide grass roots ad spin off. It really doesn't matter. This whole "imported" idea will die off in the next ad cycle, just like all the rest. After all, Detroit is not the center of the universe, even if Auburn Hills thinks so.

[dodgequality]

Not unlike the Ram;s head on the football field in Florida,

[XDCX]

Originally Posted by dodgequality

Not unlike the Ram;s head on the football field in Florida,

That's a good comparison. In both cases, Chrysler may have been "in the right" but they overplayed their hand and came off looking like thugs.

I haven't followed the whole "Imported from Toledo" saga too closely, but I can understand why Chrysler would want to defend the use of the Jeep Wrangler Grill logo from being used on a T-shirt.

On a different note, I read that Chrysler objected to a dealer who had the "Imported from Toledo" tag line written on the side of a Jeep Wrangler. In that case I can't see how Chrysler would have any legal grounds to ask the dealer to remove the lettering.

[The StraightShooter]

hilarious considering Chrysler got a bundle of $ from Toledo OH in TIF-tax increment financing to keep the Jeep plant in Toledo. Same dance different song.