Go Back   DealershipForum.com > Domestic Franchises and Independent Dealers > Chrysler > Sales

Notices

Reply
 
Thread Tools Display Modes
Old 03-06-2008, 09:57 AM   #1
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Question What's up with the Jeep Wrangler?

Chrysler, LLC explained that the 43% drop in Dodge Caravan sales was attributable to declining Fleet Sales, but what explains the 23% drop in Wrangler sales last month?

The Jeep Wrangler has been Chrysler's hottest vehicle in recent memory - with customers actually waiting to order some of the more popular versions.

What happened in February? Has demand for the Wrangler cooled or was it just an off month?
XDCX is offline   Reply With Quote
Old 03-06-2008, 11:00 AM   #2
SHACOS
Super Moderator
 
Join Date: Jan 2008
Posts: 838
Default

Maybe it was gas prices since the Wrangler is a brick on wheels. I'm not sure. Our Denver area dealers can't seem to hold on to Wranglers.

Last edited by SHACOS; 03-06-2008 at 12:12 PM.
SHACOS is offline   Reply With Quote
Old 03-06-2008, 11:30 AM   #3
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Default

Quote:
Originally Posted by SHACOS View Post
Maybe it was gas prices since the Wrangler is a brick on wheels. I'm not sure. Our Denver area dealers can seem to hold on to Wranglers.
I'm hoping that it's just a one month "blip" and Wrangler Sales will recover in March.

I always hate that transition when a hot product starts to cool off - dealer inventories start to climb, grosses start to fall and you lose all the momentum that had been built up.

Your comment about fuel economy is a valid one - the last thing the U.S. car market needs right now is record high fuel prices.
XDCX is offline   Reply With Quote
Old 04-07-2008, 11:12 AM   #4
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Unhappy March Sales Results - Wrangler down 37%

Well it doesn't appear that the February Sales Report was just a fluke - Chrysler LLC, reported that Wrangler sales were 37% lower this March when compared to March, 2007.

It will be interesting to watch the inventory/days supply figures and see if Chrysler LLC, responds with any sales incentives.
XDCX is offline   Reply With Quote
Old 05-14-2008, 08:41 AM   #5
Crestview_Tim
New Member
 
Join Date: May 2008
Posts: 1
Default

One thing to keep in mind when comparing this March to last year's sales is this. The Wrangler is no longer a brand new vehicle. I was nervous when I had a couple of 2006 models lingering around and the 2007's started showing up. Luckily, I had a strong Wrangler sales person who easily made them disappear.

Tim
Crestview_Tim is offline   Reply With Quote
Old 05-14-2008, 10:45 AM   #6
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Default

Quote:
Originally Posted by Crestview_Tim View Post
One thing to keep in mind when comparing this March to last year's sales is this. The Wrangler is no longer a brand new vehicle. I was nervous when I had a couple of 2006 models lingering around and the 2007's started showing up. Luckily, I had a strong Wrangler sales person who easily made them disappear.

Tim
Tim:

Welcome to DealershipForum.com and thanks for the post.

I think you're 100% correct - the Wrangler is no longer brand new and it's lost that initial surge that comes with a new vehicle launch. I just looked up the April sales results and noted that Wrangler sales were down 19.3% over last year.

I'm sure the Dodge Dealers will enjoy some excitement with the launch of the Dodge Challenger. It will be interesting to see how long the Challenger remains hot?
XDCX is offline   Reply With Quote
Old 05-22-2008, 06:48 PM   #7
mopar4life
New Member
 
Join Date: Feb 2008
Posts: 28
Default

My bet is that the Challenger will cool off just as fast as it heated up. The 2 door market is just a small sliver of the "pie" anyway. We have always struggled with 2 door vehicles in our market. We need MPG right now not H.P.
mopar4life is offline   Reply With Quote
Old 05-22-2008, 11:28 PM   #8
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Default

Quote:
Originally Posted by mopar4life View Post
My bet is that the Challenger will cool off just as fast as it heated up. The 2 door market is just a small sliver of the "pie" anyway. We have always struggled with 2 door vehicles in our market. We need MPG right now not H.P.
I hope that you're wrong. (But I fear that you may be right)

Dodge needs a "Hot" car in the line-up. With gas at $4.00+ and a weakening economy, it's not the best time to relaunch a classic muscle car.
XDCX is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
2012 Jeep Wrangler jdemonto Sales 11 07-28-2011 11:47 AM
2011 Jeep Wrangler 0%@60 or $1000 Rebate jdemonto Sales 2 07-21-2011 12:01 PM
Official 2011 Jeep Wrangler (JK) pics jdemonto Sales 15 08-27-2010 10:02 PM
'11 Jeep Wrangler Interior Pictures on Allpar.com XDCX Sales 6 08-03-2010 06:32 AM
2011 Jeep Wrangler Ordering now open with changes jdemonto Sales 4 06-10-2010 09:42 AM


All times are GMT -7. The time now is 02:06 AM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Copyright DealershipForum.com - 2008 - 2016