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Old 05-21-2012, 05:17 AM   #1
steve_biegler
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Default Stair Steps are back! More two tier pricing.

http://www.autonews.com/apps/pbcs.dl...tives-are-back

Let the pricing games begin!
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Old 05-21-2012, 05:59 AM   #2
possum
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I started reading the article, and just quit. I just don't need that headache anymore.
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Old 05-21-2012, 10:46 AM   #3
XDCX
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Steve, thanks for creating the thread, that was a very interesting and well written report in Automotive News.

It's interesting to see that GM and Honda are using stair-steps in an effort to claw back market share. It was also interesting to read how complex GM's stair-step rules are - I thought Chrysler had exclusivity on confusing Dealer Cash incentive programs.

On a final note, it was great to see another one of the Public Dealer Groups take a stand and air their concerns. There's no question in my opinion that the dealers cannot rely on the NADA to represent their interests.
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