02-26-2013, 01:43 PM | #1 |
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What's up with Cobalt and Chrysler Digital?
I've been hearing that Cobalt will be dropping their support tool for Chrysler Digital at the end of March.
Does anyone know why Cobalt's walking away? Is Cobalt dumping Chrysler or is Chrysler dumping Cobalt? Isn't Cobalt one of the biggest CRMs supporting car dealers? If the information I have is accurate I'd imagine there are a lot of dealers who are going to have to find a new CRM and then train their Internet staff on the changes. Is Cobalt walking away a big deal or mostly a non-event? |
02-26-2013, 03:55 PM | #2 |
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it is a non event, there are lots of CRM's out there with all kinds of tools
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02-27-2013, 09:26 AM | #3 | |
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Quote:
Any idea why Cobalt's walking away from Chrysler Digital? I heard there's another CRM, AutoSoft, that apparently isn't cooperating with Chrysler Digital's efforts to capture showroom leads via Chrysler's Engage initiative. Seemed odd to me that a CRM wasn't being responsive to an OEM. I wonder if the Cobalt/Chrysler Digital divorce is related to Chrysler's Engage initiative or if it's completely unrelated? |
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03-03-2013, 07:14 PM | #4 |
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I vote non-event. The Chrysler Digital program isn't worth it for ILM vendors who are shrinking and becoming bit players.
There are a few other big names that waited quite a while to get certified. After all, there have been a few less than stellar vendor-Chrysler relationships over the years... |
03-04-2013, 08:02 AM | #5 | |
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When I created this thread I had forgotten that Cobalt was bought-out by ADP a few years ago. I would have thought ADP would be eager to have one of their services be endorsed/certified by an OEM. |
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