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Old 04-08-2011, 12:21 PM   #1
XDCX
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Default It's back... Chrysler brings back the "Minivan Pledge"

OK, I gave Auburn Hills credit and thought they were wise to bring back an old idea and re-launch the Co-Branded MasterCards, but what the hell were they thinking when they brought back the "Minivan Pledge"?

Seriously, have any of the "Pledge" programs ever worked - even once?

Maybe Auburn Hills should have read this thread from DealershipForum concerning the success of the last "Minivan Pledge" - click here
.

Last edited by XDCX; 04-08-2011 at 06:53 PM. Reason: Corrected typo in the title - Replace "Pladge" with "Pledge"
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Old 04-08-2011, 03:34 PM   #2
jadog1
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But XDCX they "Believe" in what I have no idea! The last one was a successful as all the previous.
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Old 04-08-2011, 05:38 PM   #3
CL Pgh
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Kind of like the Ram "Hand Shake"... I saw the ads from time to time but NO ONE ever asked about it. I understand what they're trying to deliver in these message's... but the ad. dollars would go so much further by just promoting all our new products. IMO of course.
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Old 04-13-2011, 01:32 PM   #4
XDCX
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Quote:
Originally Posted by XDCX View Post
Maybe Auburn Hills should have read this thread from DealershipForum concerning the success of the last "Minivan Pledge" - click here
.
I was just reading through the old thread and smiled when I saw this post:

Quote:
Originally Posted by XDCX View Post
I had to smile when I was checking web-traffic this morning and noticed that someone from Chrysler's H.Q. in Auburn Hills was reading this thread.

I wonder if he/she reviewed the poll results....

Maybe next time they'll talk to a few dealers before they launch their next advertising initiative?
It's not like Auburn Hills didn't know the Minivan Pledge was a failure - it makes one wonder.
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