Free DVD Program Clarification

[XDCX]

Is it just me, or is this another example of how confusing Chrysler's Incentives can be?

I just read the e-mail on DealerConnect. While it's great that Chrysler has made an effort to clarify this program, why does it have to be so confusing to start with?

I especially liked the part where the DVD charge on the Invoice may not match the DVD charge in the program rules. I guess that's just one more document you need to check before you desk a deal on a vehicle that has a DVD.

[ssdd]

Originally Posted by XDCX

Is it just me, or is this another example of how confusing Chrysler's Incentives can be?

I just read the e-mail on DealerConnect. While it's great that Chrysler has made an effort to clarify this program, why does it have to be so confusing to start with?

I especially liked the part where the DVD charge on the Invoice may not match the DVD charge in the program rules. I guess that's just one more document you need to check before you desk a deal on a vehicle that has a DVD.

so it is easier for an auditor to charge it back.
it is unbelievable how complicated they make these things!

[XDCX]

Originally Posted by ssdd

so it is easier for an auditor to charge it back.
it is unbelievable how complicated they make these things!

You're 100% correct. These programs are so complicated that it makes it easy to make a mistake and open yourself up to a chargeback.

I wonder if the correct amount of the DVD Incentive appears when you run an Incentive Check on the VIN Number?

[CL Pgh]

DVD credit will probably not show up in the Incentives Configurator because it’s dealer cash. And here is where most dealers will get charged back… the large majority will assume or forget to put the credit on the Buyers Order since it is a “dealer cash” program.

Dealer Cash BUT requires discloser.
Discloser of the retail value BUT we get wholesale credit.

[ssdd]

Originally Posted by CL Pgh

DVD credit will probably not show up in the Incentives Configurator because it’s dealer cash. And here is where most dealers will get charged back… the large majority will assume or forget to put the credit on the Buyers Order since it is a “dealer cash” program.

Dealer Cash BUT requires discloser.
Discloser of the retail value BUT we get wholesale credit.

exactly right they got a lot of dealers on the free Hemi deal that same way.

[XDCX]

Originally Posted by CL Pgh

DVD credit will probably not show up in the Incentives Configurator because it’s dealer cash. And here is where most dealers will get charged back… the large majority will assume or forget to put the credit on the Buyers Order since it is a “dealer cash” program.

Dealer Cash BUT requires discloser.
Discloser of the retail value BUT we get wholesale credit.

Great post - thanks for the input.

If you think about it, the whole program is insane:

• It's Dealer Cash but it must be on the Buyer's Order
• The amount that you disclose on the Buyer's Order is not the amount you receive
• The amount that's on the Invoice for the DVD may not be the amount you receive
• Even DVDs that are already "free" on the Monroney are eligible to be "free" again.

Concerning the last point, it's almost like we're paying the customers to take the DVD.

[dafuzz1956]

Did one tonight with employee purchase and man i tell you with discounts rebates and coupons and then you through this dvd crap in the mix, oh man this guy gets this van for roughly $16k off sticker. No wonder the mfg's not making any money in some of these employee deals and this guy is a relative, he didn't even work for Chrysler.

[dafuzz1956]

The clareification of this prog gets confusing when the sticker says $2020.00 for Rear entertainment and you can only show $1525.00 retail. The program does not cover the SIRRUS portion of the rear screen, The program only covers the value of the DVD.

[XDCX]

Originally Posted by dafuzz1956

Did one tonight with employee purchase and man i tell you with discounts rebates and coupons and then you through this dvd crap in the mix, oh man this guy gets this van for roughly $16k off sticker. No wonder the mfg's not making any money in some of these employee deals and this guy is a relative, he didn't even work for Chrysler.

That's a great point - there's a ton of incentive money out there.

The only downside to all of the Consumer Incentives is that they are subject to Sales Tax here in Washington. And with an Automotive Sales Tax Rate at almost 9% it starts to add up - that $16K incentive turns out to be about $14.5 after the State gets their cut.