Go Back   DealershipForum.com > Domestic Franchises and Independent Dealers > Chrysler > Finance

Notices

Reply
 
Thread Tools Display Modes
Old 09-01-2010, 01:07 AM   #1
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,861
Default Chrysler Canada reinvents Gold Key Plus?

I just read a news report indicating that Chrysler Canada has launched a new Customer Choice Financing program, something they proclaim is a breakthrough in vehicle financing. For the full report - click here

I read the report and to me it sounds exactly like the old Gold Key Plus program Chrysler Financial used to offer years ago. I wonder who underwrites deals for Chrysler Canada - it can't be GMAC can it?

Concerning Gold Key Plus, I knew some dealers that used to do big numbers with that program - especially with the Ram Trucks, Dakotas and Grand Cherokees.
XDCX is offline   Reply With Quote
Old 09-01-2010, 04:55 AM   #2
Ralph
Senior Member
 
Join Date: Nov 2009
Posts: 636
Default

Big numbers is an understatement...it killed my area when they shut that down. We were running around 60% of our sales that way.
Ralph is offline   Reply With Quote
Old 09-01-2010, 01:00 PM   #3
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,861
Default

Quote:
Originally Posted by Ralph View Post
Big numbers is an understatement...it killed my area when they shut that down. We were running around 60% of our sales that way.
Same scenario with a store I used to call on in Hawaii - Gold Key Plus was huge.

Hawaii is unique to the extent that leasing has a negative connotation because a lot of the homes there are on leasehold property - you own the home but lease the dirt.

Gold Key Plus allowed the dealers to get past that objection. The only downside I would see today is the sales tax issue - that would still favor a traditional lease.

Are there any lenders out there today in the U.S. that offer a Gold Key Plus type program?
XDCX is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Is Key Bank going to exit the Wholesale Floorplan Business? XDCX Automotive Discussions 10 10-22-2010 03:26 PM
Key Machine ssdd Sales 0 01-25-2010 07:54 AM
GM to drop incentivized leases in Canada XDCX Sales 0 07-30-2008 10:35 AM


All times are GMT -7. The time now is 04:30 PM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright DealershipForum.com - 2008 - 2016