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Old 03-08-2019, 11:22 AM   #1
jayhawk
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Join Date: May 2008
Posts: 290
Default Digital/internet leads

as an industry, why are we paying multiple lead generators thousands a month to list our cars, and the only criteria for getting a "great buy" ranking is to reduce the advertised price so we make virtually no margin?
most of us make nothing on new thanks to trying to hit stairstep targets, and now wer'e doing it to ourselves on used to chase algorithm generated ratings.
cant speak for anyone else, but I don't think we can generate enough f&i income to pay ALL the bills.
am I off track on this??
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Old 03-09-2019, 05:28 AM   #2
steve_biegler
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Join Date: May 2010
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Quote:
Originally Posted by jayhawk View Post
as an industry, why are we paying multiple lead generators thousands a month to list our cars, and the only criteria for getting a "great buy" ranking is to reduce the advertised price so we make virtually no margin?
most of us make nothing on new thanks to trying to hit stairstep targets, and now wer'e doing it to ourselves on used to chase algorithm generated ratings.
cant speak for anyone else, but I don't think we can generate enough f&i income to pay ALL the bills.
am I off track on this??
Nope......You are exactly correct! Like the old joke goes......We may lose a little on every car but we will make it up in volume! Didn't work then, won't work now.
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