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Old 01-21-2013, 07:16 PM   #1
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Thumbs up Ford Owners Most Loyal

According to the latest R.L. Polk analysis, Ford Motor Company has the highest loyalty rating of any car company (62.2%). The Ford brand enjoys a 61.2% loyalty rate. Is it any wonder why Ford does so well year after year? Now, if only they can get Lincoln to this level of repeat business.


My dad saw this when he worked at a Ford dealer for a little while. He was amazed that the little problems that bugged Chrysler owners and made them swear to never own another Chrysler product again, did not upset the Ford owners at all. Once the problem was fixed, the Ford owner would drive away and return a few years later to buy another brand new Ford.
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Old 07-09-2013, 01:29 AM   #2
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According to Polk, a suburban Detroit research firm. Ford continued to maintain its brand loyalty in the first quarter of 2013.
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