|
Automotive Discussions Car People talking about the Car Business – This is the place where it happens |
|
Thread Tools | Display Modes |
06-10-2011, 08:44 AM | #1 |
New Member
Join Date: May 2011
Posts: 17
|
Online Marketing
I am wondering what services should I use to market my cars online?Should I use Craigslist? Ebay?, Yahoo? Which ones did you use? Recommend?
Thanks |
06-24-2011, 12:14 PM | #2 | |
Administrator
Join Date: Nov 2007
Posts: 14,869
|
Quote:
From my experience running an Internet Department I had great results using Craigslist and I thought my best Internet leads were the ones that originated from the Brand Websites - in my case, Chrysler, Jeep and Dodge. Our dealership used AutoTrader to list our cars and while I know it created "plus business" for our dealership it seemed like their services were really expensive. I also didn't like the fact that AutoTrader's "premium" dealers had their cars listed before ours when a local customer was searching for cars in our market. Concerning Ebay, I think it's a bust for most dealers. Even one of Ebay's biggest dealers, Texas-Direct, really doesn't seem to sell that many vehicles. On a final note, our dealership used to have a budget for paid Internet leads - sometimes as much as $20/lead. In my opinion, this was a complete waste of money. The leads were often being sold to several dealers and the customers were getting bombarded with price quotes. |
|
06-24-2011, 12:45 PM | #3 | |
Senior Member
Join Date: Aug 2008
Posts: 341
|
Quote:
|
|
06-27-2011, 07:10 PM | #4 |
New Member
Join Date: May 2011
Posts: 17
|
Thanks for the feedback fellas. I feel the same way. Craiglist marketing is good cause its free and lots of people uses it.
|
07-01-2011, 02:25 PM | #5 | |
Administrator
Join Date: Nov 2007
Posts: 14,869
|
Quote:
I remember hearing about a website called "EveryCarListed" that wanted to create a database of every car for sale in the U.S. but it never really seemed to gain traction. I also wish Craigslist had a format which forced their users to list the year, make, model, miles, color, etc. so it would be easier to search for a particular vehicle. |
|
Thread Tools | |
Display Modes | |
|
|
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Someone in the Hyundai marketing department needs a raise | SHACOS | Sales | 2 | 04-25-2011 02:40 PM |
2011 Vehicle Marketing Launch Webinar | crowe | Sales | 1 | 12-16-2010 06:43 AM |
What online auctions do your stores like the best. | s-works | Automotive Discussions | 5 | 11-01-2010 06:04 AM |
Marketing | gingersnap | Sales | 1 | 07-13-2009 12:11 PM |
Marketing Assistance Funds | XDCX | Sales | 5 | 12-04-2008 09:41 AM |