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08-19-2013, 09:49 AM | #1 |
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AutoTrader plans to add Dealer Reviews to their website
A report in Automotive News indicates that AutoTrader plans to add Dealer Reviews to their website, just like Cars.com and Edmunds have done. With the new feature, customers (and fake customers) will be able to add their comments about their shopping/buying experience with a dealership.
Given the competitive landscape I can't say I'm surprised by AutoTrader's decision. That said, from a dealership's perspective it just adds one more site that the Internet Department needs to monitor to respond to any negative reviews. I also thought it was interesting that AutoTrader reported an all-time high number of unique visitors in July - 17.7 Million. |
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