Go Back   DealershipForum.com > Asian Franchises > Hyundai/Kia > Sales

Notices

Reply
 
Thread Tools Display Modes
Old 04-21-2011, 10:19 AM   #1
SHACOS
Super Moderator
 
Join Date: Jan 2008
Posts: 838
Default Someone in the Hyundai marketing department needs a raise

http://www.oregonlive.com/business/i...rade-in_1.html

I love it! What a great way to keep customers within the brand. But, could it also scare away those who don't want to commit? What do you think?
SHACOS is offline   Reply With Quote
Old 04-23-2011, 07:07 AM   #2
rd3311
Senior Member
 
Join Date: Sep 2010
Posts: 171
Default

This program should help bring in late model Hyundai as trade ins, years ago HMA wasthe first to offer additional rebate of $1000 on a Hyundai being traded toward a new vehicle purchase. The hook was then the car had to have been purchased new and traded by the original owner verified by DCS service records. I see this move as a way to get late model trades with lower miles for retail as CPO, as well as build a higher book value for the product.
rd3311 is offline   Reply With Quote
Old 04-25-2011, 02:40 PM   #3
SHACOS
Super Moderator
 
Join Date: Jan 2008
Posts: 838
Default

It sounds like a pro-dealer move, pushing better product to the used market. Maybe I'm missing something in the weeds.

On a side note, my favorite ex-Lithia employee just opened up a Kia store in Abilene, TX. He's a Chrysler guy through and through opening up a Kia store. Yes, hell has frozen over.
SHACOS is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Accavitti is Honda's new Chief Marketing Officer XDCX Sales 0 09-16-2011 08:53 PM
Online Marketing enzo Automotive Discussions 4 07-01-2011 02:25 PM
2011 Vehicle Marketing Launch Webinar crowe Sales 1 12-16-2010 06:43 AM
Marketing gingersnap Sales 1 07-13-2009 12:11 PM
Marketing Assistance Funds XDCX Sales 5 12-04-2008 09:41 AM


All times are GMT -7. The time now is 10:18 PM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Copyright DealershipForum.com - 2008 - 2016