West BC - Is the $1,000 Wrangler Rebate Working?

XDCX · 06-18-2008, 10:16 AM

Since this topic was buried in another thread I thought I would start a fresh thread to ask about the $1,000 Wrangler Rebate.

The West BC is the only BC in the Nation that has a $1,000 Rebate on the Wrangler. Is it working to increase sales?

We heard from a Dealer in California that it has helped him close deals - what about the rest of the Dealers in the West BC?

Have your Wrangler sales increased due to the $1,000 Rebate?

dealer3100 · 06-18-2008, 03:52 PM

Not much is working right now here the Southern California. Did 105 new last year are pacing to do 50 this year.

SHACOS · 06-18-2008, 04:46 PM

I'm surprised the Wrangler doesn't sell better at your dealership in Southern California. Is there a specific reason why besides high gas prices?

dealer3100 · 06-18-2008, 05:13 PM

We were selling about 25- 30 per month. As I look across the street gas is now at $4.65 / gallon for regular. Had a customer trading in her '02 Civic for a 4 Door Wrangler x. She was a manager of the body shop we use. We agreed on numbers and she went back to work on a Friday and we set up delivery for Saturday. She comes in on Saturday and hands my Internet manager and myself each gift cards for $50 to The Cheesecake Factory. She doesnt want to buy the Wrangler and decides to keep her fuel effecient Civic. Tough market and conditions. We currently have 7 Wranglers out for the month and 6 of them are Rubicons. Most of these customers are buying the Rubicons as their play toys and not their every day vehicle.

XDCX · 06-19-2008, 08:50 AM

Quote:

Originally Posted by dealer3100

We were selling about 25- 30 per month. As I look across the street gas is now at $4.65 / gallon for regular. Had a customer trading in her '02 Civic for a 4 Door Wrangler x. She was a manager of the body shop we use. We agreed on numbers and she went back to work on a Friday and we set up delivery for Saturday. She comes in on Saturday and hands my Internet manager and myself each gift cards for $50 to The Cheesecake Factory. She doesnt want to buy the Wrangler and decides to keep her fuel effecient Civic. Tough market and conditions. We currently have 7 Wranglers out for the month and 6 of them are Rubicons. Most of these customers are buying the Rubicons as their play toys and not their every day vehicle.

That's interesting that 6 out of 7 Wrangler sales are for the Rubicon. With high gas prices it appears that the Wrangler has lost its appeal as a daily driver.

06-18-2008, 10:16 AM	#1
XDCX Administrator Join Date: Nov 2007 Posts: 14,869	West BC - Is the $1,000 Wrangler Rebate Working? Since this topic was buried in another thread I thought I would start a fresh thread to ask about the $1,000 Wrangler Rebate. The West BC is the only BC in the Nation that has a $1,000 Rebate on the Wrangler. Is it working to increase sales? We heard from a Dealer in California that it has helped him close deals - what about the rest of the Dealers in the West BC? *Have your Wrangler sales increased due to the $1,000 Rebate?*

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06-18-2008, 03:52 PM	#2
dealer3100 Senior Member Join Date: Jan 2008 Posts: 118	Not much is working right now here the Southern California. Did 105 new last year are pacing to do 50 this year.

06-18-2008, 04:46 PM	#3
SHACOS Super Moderator Join Date: Jan 2008 Posts: 838	I'm surprised the Wrangler doesn't sell better at your dealership in Southern California. Is there a specific reason why besides high gas prices?

06-18-2008, 05:13 PM	#4
dealer3100 Senior Member Join Date: Jan 2008 Posts: 118	We were selling about 25- 30 per month. As I look across the street gas is now at $4.65 / gallon for regular. Had a customer trading in her '02 Civic for a 4 Door Wrangler x. She was a manager of the body shop we use. We agreed on numbers and she went back to work on a Friday and we set up delivery for Saturday. She comes in on Saturday and hands my Internet manager and myself each gift cards for $50 to The Cheesecake Factory. She doesnt want to buy the Wrangler and decides to keep her fuel effecient Civic. Tough market and conditions. We currently have 7 Wranglers out for the month and 6 of them are Rubicons. Most of these customers are buying the Rubicons as their play toys and not their every day vehicle.