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View Poll Results: What percentage of your Dodge Trucks are sold with RamBox?
More than 25% of our Dodge Trucks are sold with RamBox 0 0%
Less than 25% of our Dodge Trucks are sold with RamBox 1 4.55%
Less than 10% of our Dodge Trucks are sold with RamBox 3 13.64%
Less than 5% of our Dodge Trucks are sold with RamBox 11 50.00%
What's a RamBox? - We've never sold one 7 31.82%
Voters: 22. You may not vote on this poll

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Old 01-25-2011, 07:37 PM   #1
XDCX
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Default What percentage of your Dodge Trucks are sold with RamBox?

What percentage of your Dodge Trucks are sold with RamBox?




I was driving through the Phoenix area last week and I noticed a new Dodge Truck with the RamBox option. It had been so long since I saw a RamBox that I forgot Dodge offered the option. I smiled when I looked down and noticed the truck was running on a Michigan Manufacturer's Plate.

What percentage of your Dodge Trucks are sold with RamBox? Please take our survey and share your thoughts.
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Old 01-26-2011, 01:27 PM   #2
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Default Is the issue cost, or is there just no customer demand?

Concerning the low sales of RamBox, is the problem that the option costs too much or is there limited customer demand regardless of cost?
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Old 01-26-2011, 03:31 PM   #3
birch3x
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up here it's the cost and the reduced box interior size. I saw one in for service here last summer for the first time, on a tourist's truck from another state. It looked kinda cool, but we've had no demand.
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Old 01-27-2011, 02:54 PM   #4
CL Pgh
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Too much $$$!!! That ($) apparently is out in the public as well because it is RARE that a customer even asks about this option.
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Old 01-28-2011, 10:07 AM   #5
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Originally Posted by CL Pgh View Post
Too much $$$!!! That ($) apparently is out in the public as well because it is RARE that a customer even asks about this option.
That makes sense - I'd mostly forgotten it was even an option until I saw one on a truck driving around.

At $1,800+ MSRP the RamBox option just doesn't offer much value. It's too bad because I bet if Chrysler would have priced the RamBox correctly and allowed it to be added to all box-lengths it would have been a strong seller.

As I recall, RamBox was pushed by LaSorda - he never had a clue when it came to retail.
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Old 02-02-2011, 07:38 PM   #6
jdemonto
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Originally Posted by XDCX View Post
That makes sense - I'd mostly forgotten it was even an option until I saw one on a truck driving around.

At $1,800+ MSRP the RamBox option just doesn't offer much value. It's too bad because I bet if Chrysler would have priced the RamBox correctly and allowed it to be added to all box-lengths it would have been a strong seller.

As I recall, RamBox was pushed by LaSorda - he never had a clue when it came to retail.
Its supposed to be offered on the 2500's

Jason
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Old 02-03-2011, 02:42 PM   #7
lsx only
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for some reason i really like ram box and im a chevy dealer wish we had that option
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Old 02-15-2011, 11:20 AM   #8
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Originally Posted by lsx only View Post
for some reason i really like ram box and im a chevy dealer wish we had that option
That's an interesting comment.

Even though I thought LaSorda was an absolute ZERO when it came to having any "product sense" I'd have to agree the RamBox is a pretty cool concept.

The problem, in my opinion, is the RamBox is massively overpriced. AT&T and Motorola just did the same thing earlier this month when they priced the laptop dock for their new Atrix phone. The laptop dock is a fantastic idea but AT&T and Motorola have priced the accessory so high that it would be cheaper to buy a netbook computer.

Another example of corporate greed killing off a great idea.
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Old 02-16-2011, 09:11 AM   #9
chryslersrt8
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I think the Ram box would have been a great seller at $995 but they asked too much for it. I was at the Chicago Auto Show yesterday and they had a GMC pickup with the option and it seemed to garner interest. The Fiat 500 was displayed in various trim/equipment levels and it had a HUGE interest in it. Hands down the biggest crowd for any display was to see/ride/drive the Volt.
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Old 02-18-2011, 10:45 AM   #10
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Originally Posted by Rob Isakson View Post
I think the Ram box would have been a great seller at $995 but they asked too much for it.
I'm in complete agreement.

Quote:
Originally Posted by Rob Isakson View Post
The Fiat 500 was displayed in various trim/equipment levels and it had a HUGE interest in it. Hands down the biggest crowd for any display was to see/ride/drive the Volt.
Interesting comments. I'm sure the dealers who are investing in their Fiat dealerships will be happy to hear the Fiat 500 is drawing a crowd.

Concerning the Volt, that's the second time I've heard the comment about its popularity. I had a chance to see one when I was at Barrett-Jackson and I'll admit I was impressed with the vehicle despite having a negative pre-disposition.
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Old 03-23-2011, 10:44 AM   #11
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Default Is RamBox going away?

I've been out of the loop but heard a comment that Chrysler might be killing off the RamBox due to low sales.

Is there any truth to this rumor?
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Old 06-02-2011, 11:50 AM   #12
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Default Did Chrysler's $500 Incentive help to sell any RamBox trucks?

Did Chrysler's extra $500 Rebate for RamBox trucks help increase sales or was it mostly a non-event?

I'm guessing there were so few RamBox trucks in inventory that most dealers probably wouldn't be able to take advantage of the incentive unless their customer wanted to do a factory order.
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Old 06-03-2011, 08:16 AM   #13
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Quote:
Originally Posted by XDCX View Post
Did Chrysler's extra $500 Rebate for RamBox trucks help increase sales or was it mostly a non-event?

I'm guessing there were so few RamBox trucks in inventory that most dealers probably wouldn't be able to take advantage of the incentive unless their customer wanted to do a factory order.
You can bet if dealers loaded up on the RamBox in stock the incentive would disappear.
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Old 06-03-2011, 02:47 PM   #14
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Originally Posted by crowe View Post
You can bet if dealers loaded up on the RamBox in stock the incentive would disappear.
It's really too bad - I think the RamBox was a cool idea it was just WAY too expensive. If Chrysler would price the RamBox correctly and support it with incentives and advertising they'd probably steal some sales from Ford and GM.

I smiled when I saw a commercial for the RamBox last night - I wonder how many Rams in dealer inventory are equipped with RamBox? I bet it's less than 5,000 units.
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Old 11-27-2013, 01:28 PM   #15
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Default RamBox appears on Top Gear

I thought of this thread when I was watching a new episode of Top Gear the other day.

Top Gear was testing three different full-size trucks and the 2013 Ram 1500 had the RamBox feature. I'm sure Chrysler provided a truck with the RamBox option to increase the awareness of this option but the hosts of the show mostly panned the feature because the RamBox is somewhat small and it reduces the space available in the bed of the truck.

What amazes me the most is this thread is almost three years old and RamBox still hasn't taken off in the market. Will Auburn Hills ever get the pricing/marketing of the RamBox correct or is the RamBox doomed for failure?
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