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01-07-2010, 01:44 PM | #1 |
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Dealership promotion - ‘If Texas scores zero, you pay zero’”
I just read a story about a dealer group in Alabama that tied a vehicle sales promotion to tonight's BCS Championship. The concept was simple, if Alabama shuts out Texas your car is free - this was their pitch line - ‘If Texas scores zero, you pay zero.’
Here's a link to the full news report - click here The promotion was a huge success, the dealer reported that 60% of the customers who bought a car did so because of the promotion. In fact, the promotion was so successful the dealer had to end it early because he reached the cap of his $3 Million insurance policy. According to the experts, the odds of a Texas shutout are small - there's never been a shutout in a BCS Championship. I wonder what the dealer had to pay for his insurance premium? If the odds were 100 to 1 the policy would only be about $30K - not bad if it helps you sell 111 vehicles. |
01-07-2010, 02:02 PM | #2 |
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He is safe.
Texas will not be shutout! Its a great idea for a sale, but it will be bitter after the Texas win ! "Hook 'Em " |
01-07-2010, 03:00 PM | #3 | |
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Quote:
I figured you were so loyal to Texas Football that you may have been the one underwriting the insurance policy. |
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01-08-2010, 04:29 AM | #4 |
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Wow, that policy almost had to pay! I guess the Insurance Co would have allowed for the possibility of a Freshman QB in the game. I wonder if the Vegas Oddsmakers cringed?
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01-08-2010, 09:52 AM | #5 | |
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It would have been awesome if Texas could have pulled off a come-back with a Freshman Quarterback at the helm - it could have happened. Oh well, it was still a great game to watch. |
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