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Old 08-30-2011, 01:02 PM   #1
XDCX
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Default Top 20 New Car Lenders by Market Share for the Second Quarter of 2011

Top 20 New Car Lenders by Market Share for the Second Quarter of 2011

Experian Services Corporation just released their Second Quarter, 2011 State of Automotive Financing presentation and I thought their listing of the Top 20 New Car Lenders by Market Share was very interesting.
  1. Ally Financial - 12.1% of all loans originated
  2. Honda - 8.7%
  3. Ford - 8.4%
  4. Toyota - 8.1%
  5. Chase - 6.5%
  6. Nissan/Infinity - 4.3%
  7. Bank of America - 4.0%
  8. Wells Fargo - 3.5%
  9. Hyundai - 3.4%
  10. Capital One - 2.6%
  11. 5th 3rd - 1.9%
  12. U.S. Bank - 1.7%
  13. Americredit - 1.5%
  14. Citizens - 1.5%
  15. World Omni - 1.5%
  16. Suntrust - 1.5%
  17. BMW Bank - 1.4%
  18. KIA - 1.4%
  19. Volkswagen - 1.3%
  20. PNC Bank - 1.2%
The Finance Institutions listed above originated 77.3% of all the New Vehicle loans issued in the Second Quarter of 2011.

Are there any surprises on the list? Lenders you would have thought would have been higher or lower?

Last edited by XDCX; 08-30-2011 at 03:18 PM. Reason: Added bold font, changed formatting and fixed typo
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Old 08-30-2011, 01:30 PM   #2
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Default I wonder why Honda Dealers do more deals with their captive than Toyota Dealers do?

In looking over the list of the Top 20 Auto Finance Companies I was a bit surprised to see that Honda Financial Services has a higher market share than Toyota Motor Credit even though Toyota sells approximately 40% more vehicles.

I wonder if the reason is because Honda Financial Services offers better deals to their dealers or if the dealers are pressured by their OEM to support their captive lender?
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Old 08-30-2011, 01:38 PM   #3
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Southeast Toyota the distributor for NC through FL controls World Omni.
Southeast (Jim Moran) strong-armed their dealers for decades.
I don’t know is Gulf Sates the distributor for Texas has a captive but would surprised if they didn’t.
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Old 08-30-2011, 01:48 PM   #4
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9 out of 20 are captives. At least 4 participate in subvention.
We use all but 6 of the lenders.
You wouldn’t believe how many 700+ beacons B of A turns down.
The strongest (deep) buyer we currently use is TD (old Chrysler Financial) & I’m shocked.
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Old 08-30-2011, 02:03 PM   #5
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Quote:
Originally Posted by crowe View Post
Southeast Toyota the distributor for NC through FL controls World Omni.
Southeast (Jim Moran) strong-armed their dealers for decades.
I don’t know is Gulf Sates the distributor for Texas has a captive but would surprised if they didn’t.
Great comments - I forgot about the fact Toyota doesn't control 100% of the U.S. market like most OEMs do. That could easily explain why Honda Financial does more loans than Toyota Motor Credit.

Concerning strong-arming, I noticed Nissan/Infinity seemed pretty strong given their sales performance. I know in the past Nissan had a reputation as being a demanding OEM when it came to dealer relations.
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Old 08-31-2011, 11:44 AM   #6
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Quote:
Originally Posted by crowe View Post
9 out of 20 are captives. At least 4 participate in subvention.
We use all but 6 of the lenders.
You wouldn’t believe how many 700+ beacons B of A turns down.
The strongest (deep) buyer we currently use is TD (old Chrysler Financial) & I’m shocked.
Great post - I'd like to hear more comments like this.

Concerning Bank of America, I've heard that comment from other dealers. I wonder what data B of A is looking at that causes them to turn down so many 700+ customers?

Concerning TD Bank, that's awesome. I noticed they're not listed on either of the Top 20 reports - I wonder if they'll make the list the next time Experian releases their report?
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