01-20-2009, 12:17 PM | #1 |
Banned
Join Date: Jan 2009
Posts: 5
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Buy 1 Get 3 Free Program
In November, Chrysler sent postcards to customers who had not returned to dealerships for service (inactive customers). The program advertised 3 free oil changes with the purchase of the first oil change for $29.95. Chrysler used their Essential Care program which is usually a $60 cost contract and dealers were refunded $10 for each customer. We were paid $29.95 for the first oil change by the customer, were refunded $20 for that service, plus Chrysler kicked in $10. After all is said and done, we're out the cost for oil and filter on the first oil change and we get a $20 reimbursment for the next three, and that covers our costs. Our track record is $30 - $40 upsell for each oil change. We're looking at a huge customer retention payback for the next 2 years. Anyone else try this program?
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01-20-2009, 12:51 PM | #2 |
Senior Member
Join Date: Oct 2008
Posts: 1,242
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Not familiar with this program but wanted to throw a "Welcome Aboard" at ya and thanks for the Fiat link earlier.
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01-20-2009, 03:39 PM | #3 | |
Administrator
Join Date: Nov 2007
Posts: 14,869
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Quote:
The site is still pretty new and most of our members come from a sales/finance background so I don't know if you'll find too many that are familiar with this program. As the site grows I hope that more Service and Parts Managers will participate. Thanks again for the post and I'm glad that you found a program that's working well for your store. |
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01-25-2009, 11:26 PM | #4 | |
Administrator
Join Date: Nov 2007
Posts: 14,869
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Quote:
Member was BANNED for violating Terms of Service. |
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