Are Lower Incentives the cause of Chrysler's Sales Decline?

XDCX · 02-03-2010, 10:59 PM

Are Lower Incentives the cause of Chrysler's Sales Decline?

According to a report released by Edmunds.com, Chrysler not only has the lowest incentive spending of any of the Detroit 3 OEMs for January, they also have the greatest drop from last year.

Last year Edmunds.com estimated that Chrysler was spending $4,291 per vehicle compared to $3,505 and $3,138 at Ford and GM. For January, 2010 Chrysler's spending dropped to $3,061 per vehicle while Ford and GM held mostly steady at $3,095 and $3,103.

For a review of the full report - click here

While I'm not 100% sold on the accuracy of the Edmunds.com estimates, I think all Chrysler dealers will agree that incentive support has dropped significantly from last year's levels.

Are Lower Incentives the cause of Chrysler's Sales Decline or are other factors to blame?

Please take our survey and share your opinion.

View Poll Results: Are Lower Incentives the cause of Chrysler's Sales Decline?
Yes, Chrysler needs to increase incentives to gain market share	5	35.71%
Partly, Chrysler's sales are also impacted by inventory and advertising issues	5	35.71%
No, Incentives are not the primary cause of Chrysler's poor performance	4	28.57%
Voters: 14. You may not vote on this poll

02-03-2010, 10:59 PM	#1
XDCX Administrator Join Date: Nov 2007 Posts: 7,825	Are Lower Incentives the cause of Chrysler's Sales Decline? *Are Lower Incentives the cause of Chrysler's Sales Decline?* According to a report released by Edmunds.com, Chrysler not only has the lowest incentive spending of any of the Detroit 3 OEMs for January, they also have the greatest drop from last year. Last year Edmunds.com estimated that Chrysler was spending $4,291 per vehicle compared to $3,505 and $3,138 at Ford and GM. For January, 2010 Chrysler's spending dropped to $3,061 per vehicle while Ford and GM held mostly steady at $3,095 and $3,103. For a review of the full report - click here While I'm not 100% sold on the accuracy of the Edmunds.com estimates, I think all Chrysler dealers will agree that incentive support has dropped significantly from last year's levels. Are Lower Incentives the cause of Chrysler's Sales Decline or are other factors to blame? Please take our survey and share your opinion.

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