Chrysler returns to the super bowl?

[CL Pgh]

I didn’t care for the commercial either… but surprisingly enough… it seems to be doing fairly well. MSNBC has a SB commercial reader vote going and based on a lowest to highest rating (drop down box) it’s right in the middle of the pack and currently beating several commercials that I did like. Check it out… I had to look at it twice just to make sure I wasn’t reading it wrong. (site takes a second to load.)

http://www.msnbc.msn.com/id/35224995...uper_bowl_xliv

EDIT:

So I went hunting for additional SB commercial polls:

USA Today rankers has the Dodge ad coming in at number #23 out of #63 commercials.

http://www.usatoday.com/money/advert...010admeter.htm

The more I look at the polls for the SB commercials… the more I’m surprised. Make that pleasantly surprised!

http://www.autoblog.com/2010/02/08/p...rcial-of-2010/
(vote and be surprised)

http://marketing.autos.aol.com/2010/...d-quarterback/

[XDCX]

Originally Posted by CL Pgh

http://www.autoblog.com/2010/02/08/p...rcial-of-2010/
(vote and be surprised)

CL, great find - that is impressive.

I did love the portion of the commercial that showed the car and the growl of the Hemi. Maybe that's what the other voters are responding to?

On a side note, I also loved the Audi commercial with the Green Police.

Originally Posted by CL Pgh

http://marketing.autos.aol.com/2010/...d-quarterback/

Sorry, but I can't get past who the author of the story is to read any of the content.

In my opinion, Julie Roehm was an absolute ZERO when she was at Chrysler. Her greatest claim to fame was Dodge's sponsorship of the Lingerie Bowl.

She left Chrysler for the top marketing position at WalMart and proceeded to created a failed advertising campaign that many felt was responsible for WalMart's two year tailspin of disappointing revenues and earnings.

WalMart finally kicked her to the curb when it was alleged she was sleeping with one of her subordinates. As I recall, she sued WalMart and lost.