02-11-2008, 04:52 PM
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Administrator
Join Date: Nov 2007
Posts: 14,869
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Which vehicles will Chrysler kill-off?
Chrysler LLC's "Project Genesis" includes an aggressive plan to reduce the size of its Dealer Network. Part of the plan includes slashing 50% of the current product offerings - essentially forcing a single point store to consolidate to have access to a complete line of vehicles.
How do you slash 50% of your product line? There have been reports that Chrysler, Jeep and Dodge will be "re-branded:"
The only problem with this premise is Dodge's strength as a high-performance car brand. Could you sell a Chrysler Charger or a Chrysler Challenger? |
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