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Old 02-19-2018, 11:57 AM   #16
Join Date: Nov 2007
Posts: 14,869

Originally Posted by MSDealer View Post
According to my "self-analysis" report the non-prime incentive is one of my MOST used incentives. About 15-20% of my sales have this incentive code on the sale. We are very subprime focused and routinely hit 300-400% MSR on the Journey submarket.
Interesting - thanks for sharing your experience.

Does the fact the low FICO incentive is Retail Cash as opposed to Dealer Cash make any difference in your opinion? Could FCA have structured the low FICO incentive as Dealer Cash and achieved the same result for your customers or is it a benefit in terms of getting the deal funded to show the incentive as Retail Cash?
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