View Single Post
Old 02-08-2018, 08:51 PM   #13
mryan55
Senior Member
 
Join Date: Mar 2013
Posts: 595
Default

It definitely all comes down to 'take rate' too. Put an incentive out there that you can advertise and market but make a small sliver of the buying public actually qualify for it. You now have a legitimate incentive to advertise but don't have to pay out very often. We have seen this time and time again since 2009.

There were conquest incentives aimed solely at VW customers early in the Fiat stewardship, other targeted conquest offers more recently...

Returning lease offers that can get somewhat restrictive (or bonus returning lease offers for current Town and Country lessees entering into a Pacifica but no other model).

It's all just a game of using the least number of national incentives as possible on each deal. The Business Center specific incentives are a little more genuine and make sense with things like regional bonus cash, auto show bonuses, conquest offers and the like, since I am pretty sure the regional incentive budgets are still "use it, or it goes back to the house."
mryan55 is offline   Reply With Quote