DealershipForum.com - View Single Post - Does Mitsubishi have a future in the U.S.?

XDCX · 09-25-2010, 10:36 AM

I just read an article in Automotive News where the President of Mitsubishi Motors reaffirmed the company's commitment to the U.S. market and indicates a plan will be released later this year detailing how they intend to increase sales and market share.

At their peak in 2002 Mitsubishi sold 354,111 vehicles - they'll likely sell fewer than 50,000 vehicles in 2010.

The company's goal is to reach a sales level of 200,000 units in the U.S. but they did not set a time table.

Call me a skeptic, but I think Mitsubishi's going to have a tough time increasing their sales by 400% unless they have some incredibly hot product in the pipeline no one knows about.

09-25-2010, 10:36 AM	#6
XDCX Administrator Join Date: Nov 2007 Posts: 14,869	Mitsubishi Motors President remains committed to the U.S. Market I just read an article in Automotive News where the President of Mitsubishi Motors reaffirmed the company's commitment to the U.S. market and indicates a plan will be released later this year detailing how they intend to increase sales and market share. At their peak in 2002 Mitsubishi sold 354,111 vehicles - they'll likely sell fewer than 50,000 vehicles in 2010. The company's goal is to reach a sales level of 200,000 units in the U.S. but they did not set a time table. Call me a skeptic, but I think Mitsubishi's going to have a tough time increasing their sales by 400% unless they have some incredibly hot product in the pipeline no one knows about.