Quote:
Originally Posted by okcarl
We are looking to the future and limiting the terms we write to 72 mos. Even that takes our customers out of the market for too long. We have a strong push to lease our customers, our sales people are trained to go over leasing with everyone and a lease is penciled from the desk on every deal. I think many dealers feel that they will only see a customer once so you might as well get everything you can out of them. We have a very strong referral program and look to see our customers over and over.
Carl
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Congratulations - that takes a great deal of discipline but there's no question that limiting the term or leasing is ultimately in the customer's best interest.
That said, there aren't too many Dealers willing to take that position - especially now when the business climate is tough.