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XDCX · 09-21-2009, 08:35 AM

There's an article on the front page of this week's Automotive News that hints about the direction Fiat's going to take with Chrysler's "plan."

While there are no concrete details, Chrysler's three brand managers define how they want the Chrysler, Jeep and Dodge brands to evolve.

Perhaps the biggest surprise is Fong's vision for Chrysler where he's quoted as saying he wants the brand to be a notch above Lincoln and Cadillac. While that's certainly a lofty aspiration, where's he going to get the money for product development?

I guess I'll withhold comments until we see the "plan."

09-21-2009, 08:35 AM	#3
XDCX Administrator Join Date: Nov 2007 Posts: 14,869	Article in Automotive News... There's an article on the front page of this week's Automotive News that hints about the direction Fiat's going to take with Chrysler's "plan." While there are no concrete details, Chrysler's three brand managers define how they want the Chrysler, Jeep and Dodge brands to evolve. Perhaps the biggest surprise is Fong's vision for Chrysler where he's quoted as saying he wants the brand to be a notch above Lincoln and Cadillac. While that's certainly a lofty aspiration, where's he going to get the money for product development? I guess I'll withhold comments until we see the "plan."