Pat Smorra Sr was Chrysler Plymouth brand manager back when the late Joe Campana was the Dodge brand manager beween 1984-1990. Tom Pappert was the GSM at that time.
Smorra Sr and Bozell came up with the old "the nine most important words Plymouth knows"
marketing tag line back in 1989.
I think that I still have that old beach towel somewhere with that on it that they gave to us at new car showing in Hawaii back then.
