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How do high FICO customers respond to FCA's low FICO Incentives?
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02-10-2018, 12:36 PM
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MSDealer
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Join Date: May 2009
Posts: 24
According to my "self-analysis" report the non-prime incentive is one of my MOST used incentives. About 15-20% of my sales have this incentive code on the sale. We are very subprime focused and routinely hit 300-400% MSR on the Journey submarket.
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