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Old 04-02-2019, 04:13 PM   #7
XDCX
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Join Date: Nov 2007
Posts: 14,869
Default Only the uninformed would think that dealers cost an OEM money...

In my opinion, perhaps the most compelling example that the 789 were terminated due to a demand from the Auto Task Force/U.S. Treasury lies in the fact that only the uniformed would think that dealers cost an OEM money.

Anyone who has spent even a little time in the OEM/Dealer environment knows that dealers don't cost an OEM much money, by contrast they're a source of revenue and to a large degree the more the better.

Chrysler charges their dealers for sales and management training, sales and marketing materials, special tools, signage and branding, DealerConnect access, etc.

Killing off dealers, especially rural dealers, would be illogical and there's no way Chrysler's management would have killed off the 789 unless they were forced to do so.
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