Selling past the close....?
Automotive News had an interesting report indicating that GM decided to drop their Facebook advertising after attending a sales presentation from Facebook at their Menlo Park, CA Headquarters.
Apparently the Facebook sales exec spent so much time touting the advantages of Facebook's free content that the GM executives didn't see much value in paying for ads. We've all known salespeople who "sell past the close" - I wonder if Facebook has the same problem?
On a related note, the Automotive News article indicated that Facebook has a reputation for having poor "click-through" performance. On average it takes 2,000 ad impressions before a user clicks on a Facebook ad. Google, by contrast, only needs 500 ad impressions for each "click through" suggesting that the Google ads are either better targeted or that people are more receptive to a sales pitch with Google than they are with Facebook.
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