I was watching TV last night and was fast-forwarding through the commercials when I noticed what looked like a new Cummins logo. At first I thought it must be a new logo for the Ram and then I remembered the deal that Nissan and Cummins have and decided to go back and watch the commercial.
While I wasn't super-surprised to see that the commercial with the new Cummins logo was for the new Nissan Titan I was amazed the commercial didn't spend more time hyping the relationship. Maybe it's just a teaser commercial that's supposed to highlight all of Nissan's new models.
Call me crazy, but if I was heading up Nissan's Sales Division I'd be promoting the hell out of their relationship with Cummins.