I don't know anyone who successfully "advertises" on facebook. What does work is keeping the public informed about your product.
As for soccer, go to any soccer/football field on saturday/sunday and you'll see lots of soccer followings. The majority of parents drive minivans, suvs or crossovers. I have attended soccer games at Soldiers field in Chicago with 30,000 people (90% + are Latino). Manchester United for those that don't know is considered the most valuable sports franchise on earth. When the World Cup was held in Chicago a few years ago, tickets were impossible to get. I know I tried. It is not as big in the US as football/basketball, but it is a big sport here as well as overseas.
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