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Old 04-16-2015, 11:01 AM   #1
XDCX
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Join Date: Nov 2007
Posts: 14,869
Default New Fiat/Alfa Romeo store to open in Waco, TX

News reports indicate that Allen Samuels CJDRF will be splitting off their Fiat franchise and building a new dealership to house the Fiat/Alfa Romeo franchise. For the full report - click here The 21,000 square foot facility on five acres is expected to cost about $6 Million inclusive of real estate.

I don't know the market or how space constrained the existing Allen Samuels CJDR location may be, but to me a $6 Million investment into a Fiat/Alfa franchise seems like a curious investment.

I doubt that Allen Samuels has been getting any pressure from Auburn Hills because it wouldn't make sense, in my opinion, to pressure a dealer to commit to a single point Fiat/Alfa store given the franchise's historic sales volume and prospects for the future.

Regardless of my opinion, Allen Samuels is obviously a successful operation and they must see a potential ROI that eludes me.
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