Quote:
Originally Posted by mryan55
I think more promotion will come in time. Fred Diaz is leading the show, so I'm sure this will garner more than a little attention for their trucks as time goes on.
|
That would make sense - the commercial I saw was probably just meant as a teaser to generate some general awareness that Nissan has some new product.
Is a teaser commercial a good use of resources? I don't generally care for them but maybe I'm still holding a bias against Nissan for their "rocks and trees" launch of Infiniti....
Concerning Diaz, I read a story in Automotive News a few months ago indicating he had essentially been demoted. I wonder what his mood and morale is toward Nissan these days?
Quote:
Originally Posted by mryan55
On the auto show circuit the Titan XD has been getting quite a bit of attention. At the Detroit auto show there were probably 4-5 Titan XD models that were easily accessible and at the Chicago auto show there were 3 XDs spanning three different trim levels.
The truck seems very well put together, but at the end of the day a Pro 4X with the diesel and moderate equipment can push $60k. Yikes! I would probably skip the look at off-road cred of the Pro 4X and go with the Titan XD Platinum Reserve. I didn't see one in Chicago, but there was one at the Detroit show in January and it was quite the looker!
|
Very interesting concerning the pricing.
Given the disaster Nissan has had with prior Titan sales you'd think they'd want to flood the market with value-priced trucks and steal some market share and then brag about it.