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ohiobuckeyes · 11-08-2010, 05:45 PM

Auto News is reporting that General Motors will be sending Mr. Goodwrench to the Unemployment line. Mr. Goodwrench would be replaced with Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service.

"GM marketing chief Joel Ewanick wants the vehicle brands, not corporate, to be the stars of GM, and that includes service and repairs, said one source familiar with the new campaign."

Has anyone at a GM dealership heard anything?

Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz14kHEAApn

Also has one notice that the "New GM" is removing the "GM" logo on all GM PDI Signs as well so it can focus on "Core Brands" and not the GM image at the dealership also.

11-08-2010, 05:45 PM	#1
ohiobuckeyes Senior Member Join Date: Oct 2009 Posts: 606	Report: Mr. Goodwrench is Unemployed Auto News is reporting that General Motors will be sending Mr. Goodwrench to the Unemployment line. Mr. Goodwrench would be replaced with Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service. "GM marketing chief Joel Ewanick wants the vehicle brands, not corporate, to be the stars of GM, and that includes service and repairs, said one source familiar with the new campaign." Has anyone at a GM dealership heard anything? Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz14kHEAApn Also has one notice that the "New GM" is removing the "GM" logo on all GM PDI Signs as well so it can focus on "Core Brands" and not the GM image at the dealership also.