I just read a news report indicating that Chrysler Canada has launched a new Customer Choice Financing program, something they proclaim is a breakthrough in vehicle financing. For the full report -
click here
I read the report and to me it sounds exactly like the old Gold Key Plus program Chrysler Financial used to offer years ago. I wonder who underwrites deals for Chrysler Canada - it can't be GMAC can it?
Concerning Gold Key Plus, I knew some dealers that used to do big numbers with that program - especially with the Ram Trucks, Dakotas and Grand Cherokees.