Not wishing to post negative comments to the forum, I hesitated making this post, but if the #'s posted below are correct, Isn't it almost impossible for Chrysler to make money if so much of their sales are based on Fleet sales?
The numbers below were posted May 28th on CRDR.
Apr '10 vs. Apr '09 DSR % +/-
Company Retail Fleet Combined
GM 15% -7% 7%
Ford 31% 14% 25%
Chrysler -7% 145% 25%
Toyota 30% -11% 24%
Honda 13% 0% 13%
Nissan 36% 18% 35%
Hyundai 69% -54% 30%
Kia 33% -13% 17%
Industry 22% 10% 20%
Source: DOD-Sales and Industry Analysis
Fact: All major carmakers were up by double digits in April from Honda +13% to Hyundai +69% except Chrysler who was down -7%
Fact: Chrysler has been trying in arbitrations to explain away their sales declines by claiming we are comparing year ago sales at fire sale prices to this year's sales with lower incentives. The reality is transaction prices are up significantly throughout the industry and Chrysler incentives are still the highest. (e.g., April $3,664 pvr vs. industry $2,702 pvr)
Fact: The arbitrators need to know that Genesis is not a new plan, but a plan devised in the 1990s and is part of the reason Chrysler sales have deteriorated. It was this flawed thinking that helped drive the company into bankruptcy.
Fact: When asked in a recent arbitration to name any Genesis consolidations that resulted in more sales of Chrysler Corporation products after the consolidation the Dealer Development Manager of the Great Lakes Business Center failed to name even one.
If you are not currently a Genesis dealer you must convince the arbitrator that, while it may benefit the dealer, there is absolutely no evidence that this plan is in Chrysler's best interest. It's best if you can show data from your state where consolidations have resulted in lower sales and market share for Chrysler.
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