DealershipForum.com - View Single Post - Is Chrysler still pushing dealers to complete Project Genesis by the end of 2011?

XDCX · 05-25-2011, 09:40 AM

Has anyone heard anything official that Chrysler's backed off completing Project Genesis by the end of the year or has the whole topic just gone silent?

In some ways it may be a conversation that neither the dealers nor the factory wants to have. From the dealer standpoint Project Genesis means more closing and a new set of winners and losers. From Chrysler's standpoint they may not want to engage in a number of battles they may not be able to win - my bet is State Franchise laws will tie their hands.

05-25-2011, 09:40 AM	#30
XDCX Administrator Join Date: Nov 2007 Posts: 14,869	Has Chrysler officially backed off Project Genesis? Has anyone heard anything official that Chrysler's backed off completing Project Genesis by the end of the year or has the whole topic just gone silent? In some ways it may be a conversation that neither the dealers nor the factory wants to have. From the dealer standpoint Project Genesis means more closing and a new set of winners and losers. From Chrysler's standpoint they may not want to engage in a number of battles they may not be able to win - my bet is State Franchise laws will tie their hands.