View Single Post
Old 11-02-2009, 09:04 AM   #8
XDCX
Administrator
 
Join Date: Nov 2007
Posts: 14,869
Default

Quote:
Originally Posted by JoeRocket View Post
Pricing is important, but I really don't think it's at the top of the list. There are so many things that can make this program not worth fookin' with even if it's pulling 45%.
I agree with your point that there are several factors that could make this program unappealing to a dealer even if it were pulling a 45% gross profit.

The reason I've focused in on pricing is my fear that Chrysler will try to undercut dealers who have existing Internet operations. If that's the case, then profits which used to go to the dealer are now going to be split with Chrysler.

Conversely, if Chrysler promotes their website and more customers purchase Mopar parts instead of off-brand parts it has the potential to be a win-win situation. Time will tell....
XDCX is offline   Reply With Quote