In a previous thread I suggested that Chrysler Canada reinvented the old Gold Key Plus program when details of their Customer Choice Financing were first released. Now that the program has been launched, I think it's even better than the old Gold Key Plus.
Here's a link to the Chrysler Canada webpage that details the program -
click here
The program is just like Gold Key Plus but it provides the customer an exit-point at 36, 48 and 60 months. At each of those mileposts the customer has the ability to turn the vehicle in, keep making payments or refinance the vehicle with amortizations that extend to 96 months. I think most customers would love to have all those options.
The program also allows customers to choose their payment schedule - choosing from monthly, bi-weekly, weekly, or semi-monthly payment frequencies.
I think the program sounds awesome. I wonder if Dealer Council would support a program like this for the U.S. Dealers?