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Old 01-27-2016, 09:03 AM   #22
XDCX
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Join Date: Nov 2007
Posts: 14,869
Default Uber's ad placement in Google Map

I thought of this thread the other day when I was out getting some exercise and decided to use Google Maps to determine the shortest way back to the house.

I pulled out my Nexus 6P and opened Google Maps and verified that the route I had taken was also the shortest route back. As I was about to put the Nexus back in my pocket I noticed there was an indication on the screen showing that I could arrive at my destination in only 9 minutes - it was an ad for Uber.

I thought it was a great example of ad placement - if I had been too tied to walk back it would have been easy to take Uber knowing that it would only take about 9 minutes and the fare would be between $6 and $9.

Here's a screenshot:

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