Quote:
Originally Posted by steve_biegler
What a great quote! To bad no one in the corprate world believes it anymore.  |
Quote:
Originally Posted by DealerEx
If anyone doesn't believe that, go ask almost anyone of the 789...most of'em proved it beyond a doubt back in the late 70's and 80's.
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I agree on both counts.
It seems all of the OEMs are currently enthralled with mega-dealers and public dealer groups.
In my opinion, damn few people go shopping for a Mitsubishi. If Mitsubishi's going to have a chance of surviving in the U.S. they need a Dealer Network that can compensate for their OEM's shortcoming in terms of marketing and vehicle selection.
I do think Mitsubishi can be saved it they intend to stay in the U.S. but they're going to need to find some dealers who actually care about their franchise and have their prosperity tied to MMC's success.