We sell the 36 month Sonsio road hazard, and the cost per tire is almost $13 per tire by the time they ship the sticker to us. we were trying to sell at $18.75 per tire ($75) on set of 4 and sold almost none. We reduced the sale price to $15 per tire and now we get about 20% of our customers purchasing it really isn't worth the time in my opinion. We pitch it in every quote that we write up but most refuse it. maybe its just where were located but it seems that the majority of our customers but the least expensive tire that they can find and wont spend the extra for the road hazard.
We also sell Hyundai and on their program they include a 2 year road hazard with the tire, and I believe when we had Toyota they did the same.
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