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Old 02-06-2017, 07:45 AM   #12
DealerEx
Senior Member
 
Join Date: May 2009
Posts: 548
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"S.O.S." Threats and backroom deals made...($$$). They are obviously intending to squeeze Bergeron out and put "their" dealer in...otherwise it makes no sense whatsoever. They are already threatening him for not meeting VGP goals (which is just another form of "stair step" pricing). I saw them increase the VGP goals for some single point dealers they wanted to get rid of by ridiculous amounts after they started to program back in 2007(?), and put them in a non competitive situation in relation to the other dealers in their area until they had to sell out to one of the chain operations. They are ruthless bastards! AND...they spend $30 million last night pushing Alfa Romeo on the Super Bowl...that will REALLY pump up the volume and market share...jeez
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