We used to do car shows at the dealership every few years, usually tied to the launch of new Chevy products. We'd advertise it as a customer appreciation event and do hot dogs, apple pie, and Chevrolet(for those that remember that). Free dogs, pie, and pop for anyone that showed. Dad and I usually ran the grill, mom and a few employees handled the rest while the salesmen mingled with the customers. Being a rural dealer we typically had 100 cars at each show as dad and I belonged to the local and state clubs. Back then you could even get a GM rep or two to show up and PR new products for you and bring give aways.
While the sales that day weren't high, it did drive tons of people to the lot and create many leads. Overall they were a great success. You can easily add event liability to your current policy for a small price, or at least you could in the good old days!
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