Chrysler Canada reinvents Gold Key Plus?
I just read a news report indicating that Chrysler Canada has launched a new Customer Choice Financing program, something they proclaim is a breakthrough in vehicle financing. For the full report - click here
I read the report and to me it sounds exactly like the old Gold Key Plus program Chrysler Financial used to offer years ago. I wonder who underwrites deals for Chrysler Canada - it can't be GMAC can it? Concerning Gold Key Plus, I knew some dealers that used to do big numbers with that program - especially with the Ram Trucks, Dakotas and Grand Cherokees. |
Big numbers is an understatement...it killed my area when they shut that down. We were running around 60% of our sales that way.
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Hawaii is unique to the extent that leasing has a negative connotation because a lot of the homes there are on leasehold property - you own the home but lease the dirt. Gold Key Plus allowed the dealers to get past that objection. The only downside I would see today is the sales tax issue - that would still favor a traditional lease. Are there any lenders out there today in the U.S. that offer a Gold Key Plus type program? |
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