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View Full Version : Chrysler's Let's Refuel America Program


XDCX
05-07-2008, 11:04 AM
Chrysler is launching their "Let's Re-Fuel America" program promoting a $2.99/gallon fuel guarantee.

The program is intended to increase floor traffic and address one of the major concerns expressed by new car customers - rising fuel costs.

Chrysler expects the "take rate" to be between 15% and 20% with the remaining customers electing the existing incentives.

So, what do you think? Is it an innovative program that will increase traffic and sales, or will customers just see it as a sales gimmick?

SHACOS
05-07-2008, 11:42 AM
I think it's a great program, but it's a shame they have to advertising $2.99 / gal gas as some sort of deal? How about $0.99 / gal gas?

XDCX
05-14-2008, 11:42 AM
I think it's a great program, but it's a shame they have to advertising $2.99 / gal gas as some sort of deal? How about $0.99 / gal gas?

I agree, but there are some analysts that think that oil is going to $200/barrel. If that turns out to be the case then $2.99 gas will look like a bargain.