XDCX
05-07-2008, 11:04 AM
Chrysler is launching their "Let's Re-Fuel America" program promoting a $2.99/gallon fuel guarantee.
The program is intended to increase floor traffic and address one of the major concerns expressed by new car customers - rising fuel costs.
Chrysler expects the "take rate" to be between 15% and 20% with the remaining customers electing the existing incentives.
So, what do you think? Is it an innovative program that will increase traffic and sales, or will customers just see it as a sales gimmick?
The program is intended to increase floor traffic and address one of the major concerns expressed by new car customers - rising fuel costs.
Chrysler expects the "take rate" to be between 15% and 20% with the remaining customers electing the existing incentives.
So, what do you think? Is it an innovative program that will increase traffic and sales, or will customers just see it as a sales gimmick?